Company News

New Look for Joico Website

Beauty for a Cure expanded and enhanced.

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By: TOM BRANNA

Editor

In 2010, Joico created the Beauty for a Cure program, designed to help spread awareness about breast cancer and engage salon professionals in activities to raise money for organizations. On July 1, fueled by the success of the launch, Joico unveiled the “next generation” Beauty for a Cure website, featuring an expanded roster of downloadable fund-raising programs and celebrating the salons and stylists who have participated in Beauty for a Cure events. “Joico is not only a hair care, color a...

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